This is a cross stitch kit from DMC in their V & A Museum range featuring designs by Edouard Benedictus.
This one is entitled Rose Composition from Variations. It measures 10″ x 10.3″ (25.4cm x 26.1cm).
The kit comes complete with 14 count aida, DMC stranded cotton thread preloaded onto a thread organiser,needle, chart and full, easy to follow instructions.
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